Test, don't assume
Jumps, speed and agility get measured before anything gets written. Baselines set the program; retests decide whether it stays.
Speed & strength·Coach Daniel Hoffman·Wisconsin
Train to be ultimate.
Spartan strength, ultimate results. Personalized coaching in speed, strength, agility and core function — tested, programmed, and adjusted against your own numbers.
The mission
Discipline builds the athlete
S.U.P exists to build the ultimate dynamic, health-oriented lifestyle — through discipline, athleticism, and habits that hold up after the session ends. Founded by Coach Daniel Hoffman in 2023.
Train the gap
Strength, speed, agility or core function — you get the block that closes your actual limiter, not the one that fills an hour.
Coach the rep
Programs adjust every four weeks, check-ins run bi-weekly, and goals get reassessed monthly. Nothing runs on autopilot.
What gets measured
The testing battery
Speed and strength testing across jumps, sprints and change of direction — the six numbers every program is built from.
PowerBroad jumpdistance
Elasticity1-step verticalinches
Change of directionPro agility5-10-5 seconds
Acceleration10-yard splitseconds
Explosive strengthSnatch× bodyweight
RangeMobility screendegrees
Programs
Four ways to train
In person
Personal training
One-to-one sessions built around your assessment, your sport and your calendar.
Small groupPerformance testing
Two to four athletes, full data capture, competitive room, lower rate.
Between sessionsMobility & recovery
Range restoration and the recovery plan that keeps you training through a season.
RemoteOnline coaching
2, 3 or 4 sessions a week with warm-ups, cool-downs and form video, wherever you are.
Merch
Meow or never.
Cats don't skip leg day. Neither should you.
The official S.U.P poster, plus shirts, hoodies and training gear with the crest.
Shop the merchStart with a free consult
Tell Daniel your sport, your season and what's been holding you back. No charge, no pitch.
Schedule itServices
Train the gap,
not the hour
Four programs, one method. Every one starts from your assessment numbers, adjusts every four weeks, and gets retested on a schedule you can see.
Program 01
Personal training
Competitive athletes · Returning lifters · All fitness levelsPrivate, one-to-one sessions with expert guidance and real-time feedback on every working set. Your block is written from your assessment and rewritten the moment the retest says it should be — whether the goal is speed, strength, weight loss or overall wellness.
- Initial consultation and full movement assessment
- Weekly customized plans, adjusted every four weeks
- Hands-on technical coaching, live corrections
- Sprint mechanics, plyometrics and heavy strength work
- Bi-weekly check-ins and monthly goal assessments
Program 02
Semi-private performance testing
Groups of 2–4 · Teammates · Position groupsThe same testing battery and the same coaching eye, run in a small group. Everyone gets individual programming — you just share the floor and the clock. Athletes train harder when someone is standing on the line next to them, and the rate reflects the shared hour.
- Jumps, speed and agility testing every session
- Individual programs run concurrently in the group
- Shared leaderboard across the training block
- Written report per athlete on testing days
- Team and position-group rates available
Program 03
Mobility & recovery
In-season athletes · Post-rehab · High training loadsRange of motion is a performance input, not a warm-up ritual. These sessions restore the positions your sport keeps taking away and give you a recovery plan that fits an actual week — not one that assumes three free hours a day.
- Hip, ankle, T-spine and shoulder screening with degree targets
- Soft tissue and joint-specific range work
- Loaded end-range strengthening so the range holds
- Sleep, hydration and load-management guidance
- Coordination with your physio or athletic trainer
Program 04
Online coaching
Out-of-area athletes · Travel seasons · Home gymsPursue your goals on your own terms. Choose 2, 3 or 4 sessions per week — each with warm-ups, cool-downs, primary lifts and instructional video for form and tempo. Plans adapt to a full gym or minimal equipment, though access to free weights gets the best results.
- Remote assessment protocol with video walkthrough
- 2, 3 or 4 programmed sessions per week
- Instructional video on every movement, form and tempo
- Video review with frame-by-frame technical notes
- Q&A support and progress tracking between check-ins
How it works
Three steps, in this order
The sequence matters. No program gets written before there are numbers, and none gets kept once it stops moving them.
Step 01
Consult & assess
A free consultation, then a full assessment. You leave with a written profile and your baseline numbers.
Step 02
Build
A weekly customized plan written to your limiter and your season, adjusted every four weeks.
Step 03
Retest
Same battery, same conditions. Monthly goal assessments decide what the next block looks like.
Booking policy
Your slot is held for you
Sessions are booked one-to-one, which means the hour is yours and nobody else's — it can't be filled at short notice. These terms are agreed at intake so nothing has to be negotiated later.
24 hours' notice
Cancel or reschedule with at least 24 hours' notice and there's no charge — move it to any open slot that week.
Inside 24 hours
A cancellation inside 24 hours uses the session from your package, or is charged in full on the card at file.
Missed sessions
A missed session without notice is charged in full. The slot was held and can't be offered to anyone else in time.
The clock doesn't move
Arrive late and we train with the time that's left — the session still ends when scheduled, so the athlete after you isn't cut short.
One free pass
Life happens. Every client gets one late cancellation per package or per month with no charge, no questions asked.
Standby list
Cancelled slots go straight to the standby list. Ask to be on it and you'll get first offer on early or extra sessions.
Reminders go out 24 hours and again two hours before every session, so nothing gets lost. The full policy is signed at intake before the first session — you'll get a copy with your program.
Not sure which one
Tell Daniel your sport, your season and your setup. He'll tell you which program fits — including if it's none of them.
Ask a questionFilm room
Watch the work
Every post from @spartan_ultimate_performance — PRs, testing days, stance work and recovery. Hit the shield on anything worth running back; the count is shared with everyone on the site.
Shield — likes given here, no account needed IG — Instagram's own count, read-only
Want your name on the board
Every clip here started with a consultation and a set of baseline numbers.
Free consultationThe gym
Walk the floor
The training floor, built to walk through. A full 40 runs down the middle with gates at both ends, squat racks and dumbbells line both walls, and the four programs sit on lit pedestals at the back. Click any weight to rep it — the counter is on the HUD.
Shop
Wear the standard
The poster off the gym wall, plus shirts, hoodies and training gear with the crest. Add what you want and send it as an order request. Daniel confirms price and delivery by email.
Available now
Meow or never.
Cats don't skip leg day. Neither should you.
- The official S.U.P motivational poster
- A tuxedo cat in a Spartan Focus headband, pulling S.U.P plates
- "Discipline · Consistency · Focus · Profit" along the base
Ask for pricePrice and sizes confirmed by email
Apparel & training gear
Shirts, hoodies & gym wear
Shown as design previews with the real crest until product photos are in. Pick a size and add it to your order.
Nothing is charged on this site. Order requests go to Daniel by email, and he confirms price, availability and delivery before anything is paid.
About
Coach Daniel Hoffman
Athletic performance coach. Former professional wide receiver. Founder of Spartan Ultimate Performance.
Daniel has spent his career on both sides of the work — as the athlete being prepared, and as the coach doing the preparing.
He earned a Bachelor's degree in Exercise Science & Kinesiology from Ave Maria University in the fall of 2019, and has since built a career as a personal trainer in Wisconsin, working with clients at every level. Alongside training, he has played professionally as a wide receiver — a season in the Fan Controlled Football League and, most recently, a year of football in Germany, with plans to return.
Playing at that level taught him what real preparation looks like from the inside: the testing, the load management, the small technical corrections that separate an athlete who lasts a season from one who doesn't. It also showed him how rarely that reaches the athletes who need it most.
He founded S.U.P in 2023 to close that gap — making the same testing battery, programming logic and coaching standard available to anyone willing to do the work, from competitive athletes to people starting from scratch.
Spartan strength. Ultimate results.S.U.P
- EduB.S. Exercise Science & Kinesiology — Ave Maria University, 2019
- ProWide receiver — Fan Controlled Football League, one season
- ProProfessional football in Germany — one year, returning
- CoachPersonal trainer in Wisconsin — all levels, since 2019
- NowFounder, Spartan Ultimate Performance — est. 2023
- NextPursuing bobsled
Train with Daniel
New athletes start with a free consultation. Bring your training history and your season schedule.
Book itContact
Free consultation
Tell us where you are and what you're training for. You'll hear back within one business day.
Based in
Wisconsin, USA
In-person, at-home and online coaching
Response time
Inquiries answered within one business day. Consultations are free and typically booked within the week.
Cancellations
24 hours' notice to cancel or reschedule free of charge. Inside that window the session is used or charged. Read the full policy.